Ida Sjöstedt S/S 09 catalogue

I came across this catalogue of Ida Sjöstedt's S/S09 collection at Snö and instantly fell in love with the girly, playful and innocent DIY aesthetic that the catalogue creates with its mix of mixed-material collages, drawings and dreamy low-fi photographs. I especially love the pink leopard print page... (and how its juxtaposed with the virginal white page across it.)